Search Engine Optimization(SEO) is used by all the major search engines to prioritize search criteria. The order in which it is displayed to the user is based on the rank of what the search engine considers the most relevant to the search criteria. Search engine Optimization has a majoreffect onthe online visibility of the search criteria results. Let’s know how does the SEO service in Mumbai works.
How SEO Works
Think of a Librarian who helps recommend the library members a book for the topic they are looking for. Members of the library look upon the librarian to help them choose the right book. To do his job effectively, the librarian himself needs to be an experienced reader and have a vast knowledge of books.Similarly, search engines are the librarians of the internet. They collect information about each page on the web. Each search engine has a logic called an algorithm that converts the user’s keywords into a search result. To ensure thatthe websiteis shown amongst the top results, it should have all the right ingredients as mentioned below:
- Words used in the content
- Title of the content
- External Links to other sites
- Words used in External Links
- The reputation of the website
Why do we need SEO?
In general, the web pages that are more frequently visited for a topic usually appear higher in search results than those that are less visited. A humongous number of searches are performed daily on the internet. It is common knowledge that the webpages that come higher up in the search results will get higher eyeballs. The efficacy of a website is largely gauged by the number of hits it receives. This is where search engine optimization becomes significant. A company spends money to create a website and expects the website to help them generate higher sales numbers. From a commercial perspective, SEO can have a significant impact on the purchase decisions of prospective customers.
A website that uses SEO will have higher chances of getting a faster return on investment than those that don’t use SEO. SEO weavesits magic on the website’s contentto keep it current andrelevant to the topic. Spending money and efforts on SEO will silently give the company results, which it expects from paid advertisements or the company website’s promotion. A trusted quality website would pull quality users and make them aware of the product or content published on the website. This can further create a chain reaction where the current users spread positive word of mouth, thus attracting more users to the website. This will further enhance the trust and credibility of the website.
SEO service in Thane in today’s world is considered the core of the website. Without SEO, a website is lifeless anddefeats the very purpose of why it was created. More and more companies who can’t afford expensive brand ambassadors are now spending money on hiring specialists for SEO to make them achieve higher inbound traffic to their websites.
