Today, your audience is more likely to watch a video than read a block of text. According to 2025 marketing data, over 89% of consumers say watching a video has helped them decide to buy a product or service. That’s why commercial video production is a powerful part of how people connect with your brand.
As a business owner or marketing leader, you’re focused on one thing: keeping your customers interested and turning that attention into trust, loyalty, and action. It gives you the tools to communicate, connect, and convert, all through visuals that stay with your audience long after the video ends.
Let’s break down how commercial videos help you build stronger engagement with your customers.
1. Commercial Film Production Makes Your Brand Memorable
When people hear information, they’re likely to remember only 10% of it three days later. But if the same message is shared through video, that number jumps to 65%. That’s the power of visuals and sound combined.
A well-made commercial video doesn’t just present your brand—it brings it to life. Whether it’s a product launch, a service showcase, or a company story, video creates an emotional connection that static content rarely achieves.
You’re not just selling something. You’re offering a feeling, a result, a real benefit. And people remember how you made them feel. That’s the role video plays in today’s content world—keeping your brand top of mind in a crowded market.
2. Video Builds Trust with Your Customers
In an era of constant digital noise, people crave something real. Commercial film production helps you show your human side—through genuine testimonials, behind-the-scenes footage, or stories from your team.
Trust begins when your audience sees and hears the faces behind your brand. About 87% of viewers say that the quality of a video affects their trust in a brand. And more than 80% of consumers believe a company is more trustworthy if it uses high-quality video on its website or social media.
If your goal is to build long-term customer relationships, then investing in commercial videos that feel real and reflect your values will set you apart.
3. Videos Keep People on Your Website Longer
It’s not enough to get people to your website. You also want them to stay, explore, and take action. That’s where video works its magic. According to data, websites with video content hold attention 88% longer than those without it.
When visitors land on your homepage and see a video that explains who you are or what you do, they’re more likely to stay and watch. That extra time matters. It increases your chances of turning a visitor into a lead, and eventually into a paying customer.
For local businesses in the U.S., especially in competitive cities like Milwaukee or Chicago, that kind of engagement can mean the difference between being remembered or forgotten. Commercial video production lets you guide the visitor’s experience in a direct, engaging way.
4. It Gives You Measurable Results
With commercial video, you don’t have to guess whether your content is working. You can track exactly how viewers respond. From watch times and click-through rates to shares and comments, every action gives you insights into what your audience wants.
66% of video marketers report using these metrics to measure ROI, and many adjust their strategies based on real engagement data. This means you’re not just creating content—you’re creating a feedback loop that helps you make smarter decisions over time.
And since videos are often shared on platforms like YouTube, Instagram, LinkedIn, and even in email campaigns, you can reach people wherever they spend their time, while tracking your progress every step of the way.
5. Commercial Video Encourages Action
The best video content doesn’t just inform—it motivates. Whether you want viewers to visit your store, sign up for a service, or make a purchase, video helps drive that next step.
Marketers who use video say they see 34% higher conversion rates compared to other forms of content. The reason? Video makes it easy for people to understand what you offer and why it matters to them.
You can use commercial video to walk someone through a product demo, show before-and-after results, or explain a complex service in just a minute or two. This kind of clarity leads to faster decisions and stronger action.
When your goal is to turn interest into action, few tools are more effective than a well-produced video.
Reaching the Right Audience Starts with the Right Content
Commercial video production isn’t just about cameras and scripts. It’s about helping your audience see what’s possible when they choose your business. If you’re a small business owner, nonprofit leader, or corporate brand looking to create content that connects, this isn’t optional—it’s essential.
To build true customer engagement, your message needs to be seen, heard, and remembered. With the rise of short-form video across every major platform and the growing need to stand out in a saturated market, commercial videos offer a direct path to meaningful growth.
Source TEN offers commercial video production services that help businesses like yours tell meaningful stories that connect and convert. From planning to post-production, their team brings years of experience, cultural insight, and creative direction to every project—making sure your message is seen and heard by the right people, in the right way.
